Tangle is transforming the manufacturing industry by eliminating the inefficiencies and manual processes that plague traditional quoting systems. This innovative ERP solution leverages artificial intelligence and automation to streamline production quoting, from initial customer inquiry to final delivery. By replacing tedious manual workflows with intelligent automation, Tangle empowers manufacturers to respond faster, quote accurately, and deliver on time—every time.

Project Requirements

• Modern, Professional Design: Create a visually stunning website that reflects Tangle's cutting-edge technology.
• Responsive Layout: Ensure seamless experience across all devices and screen sizes.
• Lead Generation: Implement strategic CTAs and contact forms to capture qualified leads.
• Case Study Showcase: Highlight real-world success stories from YarlMetal and Clinton Machines.
• Integration Capabilities: Connect with Zapier for automated lead management workflows.

Project Overview

Tangle approached us to create a website that would effectively communicate their revolutionary AI-powered ERP solution to manufacturing decision-makers. The platform needed to showcase how Tangle eliminates inefficiency, reduces quoting time, and improves production accuracy through intelligent automation. The site serves as both a marketing tool and lead generation engine, targeting manufacturers frustrated with manual quoting processes and seeking competitive advantages through technology.

The Challenge

Manufacturing ERP systems are notoriously complex, and explaining their value proposition in a clear, compelling way poses significant challenges:

• Communicating Complex Value: Translating technical AI capabilities into tangible business benefits that resonate with manufacturing executives.
• Building Trust & Credibility: Establishing Tangle as a reliable solution in a conservative industry skeptical of new technology.
• Lead Generation Focus: Creating conversion pathways that transform website visitors into qualified sales leads.
• Visual Storytelling: Designing intuitive user flows that guide visitors from problem awareness to solution exploration seamlessly.

The Approach & Solution

We crafted a strategic digital experience that positions Tangle as the industry leader in manufacturing automation:

Webflow Development: Built on Webflow's powerful CMS platform, enabling the Tangle team to easily update content, case studies, and marketing messaging without developer involvement.

Custom UI/UX Design: Designed in Figma with a focus on clean, professional aesthetics that appeal to manufacturing executives while highlighting the modern, innovative nature of the platform.

Conversion-Optimized Architecture: Strategically placed CTAs, demo request forms, and contact touchpoints throughout the user journey to maximize lead generation.

Case Study Integration: Showcased real success stories from YarlMetal and Clinton Machines with quantifiable results that demonstrate ROI.

Zapier Integration: Implemented automated workflows connecting form submissions to CRM systems, ensuring immediate follow-up with qualified leads.

The technical implementation leverages Webflow's responsive framework with custom JavaScript enhancements for interactive elements. Figma prototypes ensured pixel-perfect design translation, while CSS animations create engaging micro-interactions that guide user attention. The Zapier integration automates lead routing, trigger email notifications, and synchronizes data with the sales team's CRM for seamless lead management.

The Results